Old School Listerine
What the heck is going on in the Listerine section of the mouthwash aisle? Good old amber colored, disinfectant flavoured Listerine woke up one morning, thinking everything was a-okay. He snapped on his socks and garters, donned a razor sharp “sack suit,” smeared some Brylcream in his coif and hit the shelf just like any […]
Costco Perfection
Advertising is often used to showcase the perfect consumer experience. Supposedly, these places really exist, yet we all know that most shopping adventures fall far short of this ideal. How ironic is it that the one place to actually deliver on such a promise doesn’t even use traditional TV advertising. Welcome to Costco. The most […]
Sexy Joe Fresh
I have a new friend and his name is Fresh, Joe Fresh. Joe Fresh is the new clothing line at Superstore (or Loblaw’s if you prefer) designed by Joseph Mimran of Club Monaco fame. The clothes are sharp and stylish. Superstore has priced these new brand killers in line with the cost-conscious image their stores […]
Apple Snobs
Anyone with even a simplistic understanding of computers knows that they are broken into two basic categories: PC’s and Macs. The more perceptive of you have also noticed that certain individuals often find the need to aggressively identify with one of the two. Such emotional devotion would seem more suited to a cult than a […]
King Dyson Sucks
There was a very brief period in my life when I sold vacuum cleaners door to door. I would do anything to get a foot far enough inside to make the best pitch I could while the poor sod I was trying to sell to was forced into rudeness just to get rid of me. […]
Trick or Treats are Forever
As special event days go, I feel Halloween is not really measuring up to its full potential. Yes, the sense of obligation amongst the general public is fairly universal when it comes to the practice of handing out treats when costumed individuals arrive on the scene. No problem there. My issue is with what is […]
Mini-Me
There are a few things that I dream about having in my home some day. One is a breakfast buffet, laid out fresh each morning by a chef in a white puffy hat. Another is to have a butler, like Alfred from Batman. He would tend to my needs with his efficient yet calm demeanor, […]
Guns N’ Wagens
Rock and Roll is supposedly about rebellion, craziness and, if most rock stars are to be believed, a little sex and drugs too. In other words, pick up a guitar and watch the transformation take place. Enter the all new Volkswagen commercial on TV. A stark white background featuring Slash, formerly of Guns N’ Roses […]
Gag Reflex
There has to be a university study somewhere explaining the scientific method that predicts success for any marketing campaign that reaches straight for the gag reflex when selling a product or service. I don’t know about you but when my gross buzzer goes off I can’t be trusted to think clearly. Take that water filter […]
Cadillac Cool
I just caught an ad that played so hip that I even felt cool watching it. Seriously, it blew me away. The immediate impact of the TV commercial knocked me over and infused me with its attitude, going straight inside my brain and linking tight two words: Cadillac and cool. Four hip and sharp thirty-something […]